Project overview
Create a working prototype for a mobile app, with an interface that demonstrates usefulness, usability, and follows the other principles of UX design
The Problem
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Local Business are having trouble keeping up with more developed competition
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Local businesses with small group of workers can't afford to carve out the time and money to develop their own marketing team
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The thought of creating content can get overwhelming with the various strategy needed to make content impactful
The solution
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Create a paint by number guide to creating impactful content
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Provide a user friendly interface and platform to reduce overwhelming feeling of creating strategies
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Save time on brainstorming session to focus back on the business
User research
Competitive Analysis:
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No specific way for guidance
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Too much noise cluster of content
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Inspiration content
Hubspot
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Great analytical tool
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No direct way of specializing
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content recommendations
more focused on analytics
SemRush
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More focused on content that targets SEO
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article based
interview QUESTIONS
have you tried creating cONTENT for your business?
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Have hired content creators to produce content for social media platforms
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Currently uses Canva to produce Canva
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Use to mainly use Facebook as content distribution
What are some examples of content marketing that you have tried (digital content, billboard, flyers, etc)
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Website Revamp and company rebranding
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Company showcase
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Content distribution plan
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Product photography to showcase on social media
What are you expecting most when creating content?
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Customer Loyalty
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A better way of communicating with customer
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returning/new customer engagement
What are some goals you want to achieve when first starting to brainstorm content
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Know what to post on a daily or weekly bases without having to think of new ideas everyday
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Create a plan that the whole team can understand and use
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Confidence in brand when publishing content
What are your beliefs in creating content for your business?
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Making sure messaging is right and fits with business's voice
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Ensure transparency is kept when advertising to customer
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Creating content of social media can be quick and impactful
What are the initial steps when creating content for your
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Listing out what area's of the business are lacking and analyze how/if content marketing can help be a solution
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Breakdown and plan if any new product/service will be released within present month
How much time typically do you spend on brainstorming new content ideas
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30 Minutes
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Roughly around 1 hour bi-weekly
eMPATHY mAP
Says
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“Not sure where to start”
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"Not really a core focus when running a business"
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"I would love a billboard"
Feel
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Overwhelmed when first initially taking on the task of creating planned content for the month
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After completing planning phase they feel satisfied and more relaxed knowing that they have a plan ready t for them
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Happy when flushing out a new menu/promotional content
Does
Think
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Has spent money on, website, Content Strategy, Video Content
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Puts planning for content on the back burner
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Will post here and there to be a little bit active on social media.
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Rather then doing core research they build content off assumption without any recorded data
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Usually takes a long time thinking about a design when creating content
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not a lot of time spent to brainstorm about content idea, rough discussions about are about 30 minutes total
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I don't have as much resources like other bigger competitors (marketing teams)
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How much time will this take away from the business
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It is manageable to do, but feel like it shouldn’t be the top priority
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Not really a core focus when running a business
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How much time will this take away from the business?
Problem Statement Breakdown
Small Businesses need to find a way to help delegate the task of strategy and content design because while running a business is busy enough they can’t afford to carve out more time to strategize/create content for their business marketing needs.
Users
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Small business owners
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Young Entrepreneur
Needs
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less time spent brainstorming
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fastest way of creating content
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more customers
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more time spent building on the business
Insights
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Feels overwhelmed at some points when first initially planning strategy
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The creation takes so long due to finding the right design and works with their brand
Personas
site map:
wIREfRAMES:
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FINAL MOCKUP
On-Boarding Process
Login/Sign up
On-Boarding Process
On-Boarding Process
On-Boarding Process
On-Boarding Complete
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Homepage:
The home screen serves the purpose of saving the user time on digest brief information in a short amount of time. one example is the content deck selection for the platforms displayed, below each social platform deck we can see a circular progress bar that showcases the user how much content they've completed and how much they have left for that particular platform.
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Secondly the Progress Analysis section, as the user's eye makes its way down the page, we can see a quick stat check of the current content they are tracking on their social media.
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Lastly we have the trending articles where we can allow our users to take a extended step of learning the "why" of the content. This section serves the purpose supporting the content that the user will be creating within the content deck.
Additional Platforms setup
Quick and painless method of allowing the user to add a social media platform through signing in through their preferred social media platform and quick authorization
Content Deck 1.2
When user's select to see the overview of the content deck for each social platform, they are presented with a familiar UI of quick information display, the difference here is that the information displayed is the specific rich media that the user has completed and have left to completed. Upon selecting the platform to see the content list, they are presented with a series of content ideas to execute for their business.
Content Deck Con't
Continuing with the process of the content deck, the selection of content is filled with a variety types of ideas that they can create for their business. With the completion drobox being available, users can reflect back and see all the content that has been created within the content deck. Taking a deeper look into the content blocks, information containing on how to execute the content is listed out so that the user can be successful in executing the idea, steps in making sure the content is created properly is a tutorial for the user to watch as well as detailed steps in making sure the information is properly collected. Additionally, if the user can't execute the content or is having trouble they have the option of finding a local freelancer that can possible help them execute the content idea.
Progress Analysis
Ensuring the user that the content is working, the progress analysis section allows users to see the progression of their content. Small breakdowns of analytics are displayed such as the amount of comments, shares, likes, and impressions. provides the user with a quick glance and information breakdown of the impact that their content is creating. In addition, they are able to set their goals and see a clear visual of how close/far they are of achieving their goals
Other Screens
